DMR announced the opening of the company’s new flagship showroom in St Ann’s Square
As David M Robinson celebrates its 50th anniversary, the latest opening heralds an exciting time for the business, having undertaken the largest expansion project in its 50-year history.
The acquisition of the adjacent property to the existing showroom on St Ann’s Square provided DMR with an exciting opportunity to create a contemporary retail space, reflecting the business and its future ambitions, creating a dynamic luxury environment.
Set across two contemporary floors, linked by a stone staircase descending under a stunning installation by lighting designer Tom Dixon, the newly reopened showroom features expanded brand areas for Rolex, Tudor and IWC located on the ground floor. On the lower ground floor, an additional Rolex space allows visitors to see into the heart of the showroom’s Watchmakers workshop.
“The Lounge” adds an exciting new space for DMR, equipped with a library and bar area, allowing the opportunity to host a variety of exclusive lunches and events within the showroom.
The showroom also features expanded workshops for both a Master Goldsmith and Watchmaker, reaffirming the importance of DMR’s skilled craftspeople.
DMR’s home since 1979, St Ann’s Square remains the spiritual centre of Manchester, and is a location that the brand is naturally proud to remain a part of.
John Robinson, Managing Director commented, “The opening of our new showroom in Manchester is the perfect way in which to celebrate 50 years of DMR. Focusing on creating a space that provides the luxury experiences expected by our clients, the showroom introduces our friends to the story of DMR, told in a truly modern environment.”
To shop at DMR visit davidmrobinson.co.uk