Ross Worswick rose to reality TV fame on Ex On The Beach before setting up his own clothing company The Couture Club
How has The Couture Club grown over the last few years?
In 2016, it was just me and my business partner Scott. We were packing in the warehouse, doing the customer service on the phone, doing Instagram, doing the photoshoots – everything, just the two of us. Now, I bring clothes out every single week for the menswear. Luckily, we know a lot of influencers and bloggers, and they’ve been really supportive and helped with opinions along the way. I love someone to tear my business apart; I’m all for it because it means that I can fix my weaknesses.
Who is The Couture Club Man?
Our ideal customer is eighteen to thirty. The clothes are fashionable enough and cool enough for people who can afford to wear anything, but it’s affordable so younger people can wear them as well.
Tell us about The Couture Club’s women’s collection.
The women’s clothing is Yeezy-esque. So, oversized denim jackets, oversized hoodies. We’ve got a few tracksuits in there as well, and a few shirts.
What was the most challenging aspect of setting up The Couture Club?
The hardest thing was the year and a half I spent before I even launched it getting messed about. Initially, I borrowed £1,000 from my Mum, so I had £5,000 to build a website and to manufacture, and everything else. In the space of three years, I’ve come from one t-shirt to now having hundreds of items on my site.
Who would you love to see wearing The Couture Club?
Bieber, or Beckham. I don’t feel like they’re out of reach. You’ve just got to put yourself in the right place for it to happen.
Describe your perfect jacket.
I’m quite big on oversized satin bomber jackets, so it’d probably be one of those with embroidery all over it. When I was in Dubai, I saw one for £25,000. I was just like ‘yeah, that’s never going to happen’.
“I love someone to tear my business apart; I’m all for it because it means that I can fix my weaknesses.”
Where do you like to eat out in Manchester?
I absolutely love Tattu. Pan-Asian is my favourite type of food so it’s got to be one of my favourite restaurants. I remember when it was just a name on a piece of paper, before it was even a full business plan. I love Menagerie, Neighbourhood – there’s so many!
What’s your favourite reality TV show at the moment?
I’m going to say everyone’s favourite really – it’s got to be Love Island.
What do you like to watch on TV?
My favourite TV show is Dragon’s Den. I love getting on the couch and watching it. I like ideas, and you always see people who have come up with an idea, and someone picks a flaw in it, so then it can be made into something amazing.
What do you think makes a good reality TV show contestant?
I just think genuine people. I like nice people that say their opinion if they don’t agree with something. I hate it when people have arguments for no reason, but they do seem to do quite well. There’s nothing better than watching someone having fun and appreciating the experience they’re having.
Is it possible to find true love on a reality TV show?
It’s not happened to me yet, [laughs] but I would never rule it out. I think sometimes that stereotypes and friendship groups in the real world can limit you. When you’re put in a situation like that where there are people from all different walks of life, you’ve got a chance of finding something that you wouldn’t normally find on the outside.
What’s the best piece of advice you’ve ever been given?
Believe in yourself, and one day others will have no choice but to believe with you. I’ve got that tattooed on me. It’s one of the things my grandma said to me when I was younger. It’s so true. Because I’ve worked so hard and not given up, now everyone else believes with me. I think it’s about the sacrifice as well. When I first started, I didn’t get a wage for a year. Everyone thought because I’d done a reality show I must be doing alright [financially], but I was absolutely skint because I’d put every penny I had into my business.
Would you go on a reality TV show again?
I would do. If it was the right show for me, and the right time. I enjoy it [reality TV] each time I do it. It improves my business, and I enjoy meeting amazing people, some not so amazing, but you don’t have to hang around with them afterwards.
What’s your favourite destination?
I love LA. I want to go to Bali and The Bahamas – just have that island life with the white sand and the blue sea.
What’s your secret talent?
Driving [racing] cars. Not many people know that I used to race cars when I was younger, and I raced go-karts before that.
How do you stay in shape?
I’ve got a gym at home. So, I get up [at] about six, just jump on the treadmill in the garage for about twenty minutes, and then I’ll go to work. I eat quite clean. And then I try and do my weights in the evening.
What’s the best compliment you’ve ever received?
People saying that I don’t give up, or that I’m an inspiration. That sounds like a big-headed thing to say, but that is one of the most common messages I get each day, and it probably means the most to me.
Do you have a hero?
Fashion wise, I look up to Jerry Lorenzo; he owns Fear of God. I think everyone’s got to respect what Louis Hamilton’s done in racing. I look up to Jordan Belfort – the real Wolf of Wall Street. I try to take a bit of advice from my mum too.
Find out more at thecoutureclub.com