Manchester's 30UNDER30 Alice Catherine, Blogger & Content Creator

 Alice Catherine is a blogger and content creator based in Manchester. With a keen eye for vintage fashion and an ability to write sincere stories, she has amassed a large online following of more than 150,000 thousand fans.


A quick summary of your career and education:

I studied English Literature in Leeds and then had a string of jobs/internships that I hated after that. They were all fashion/retail orientated in their own way, but I never felt truly inspired or connected to any of them. I was essentially floating around, waiting for something to make sense to me – I knew I wanted to work in fashion, but I just didn’t know where someone like me fitted in. I didn’t have a degree in fashion and I didn’t know all the names of the fancy designers. I just liked clothes and what they represented to me.

What’s your most significant accomplishment to date?

I’d say my jewellery collaborations with Mikaela Lyons. They are the first tangible things I’ve ever worked on and it’s been a whole new process of creating. It’s so rewarding to work on something for so long and then finally see it brought to life.

ARLO, Manchester’s 30UNDER30 2019 Edition

Who inspires you? 

Jane Birkin is my first biggest fashion inspiration. Also my Gran – she always wore the most amazing blouses and statement earrings. I very much feel like I’ve inherited her taste. I’m usually drawn to people who are just unapologetically themselves – Bowie for example. I love that he blurred the lines between what it means to be masculine/feminine, I think it’s important that we keep doing that.


How has living and working in Manchester helped you achieve your goals? 

There’s just more of a buzz when you live in a city-centre. That sort of energy encourages me to get up each day and to keep challenging myself. It’s also great being around so many other creators that you can collaborate with. I’ve met so many great people since living in Manchester – I never wanted to move to London to have a career in fashion. I was pretty stubborn about it, so I’m really glad things worked out here. Manchester life vibrates at a way more enjoyable pace for me – it feels like home for now.


What advice would you give to your 16-year-old self? 

To worry less about the way I looked and to cherish having my friends close by a little more. To not be distracted by other peoples dreams, and to just worry way less about the long term.

Read More: Manchester’s 30under30 2018 

What are your goals of 2019? 

I want to travel as much as possible and keep pushing my blog content. I really find that I’m most inspired when my surroundings change, and I really want to make the most of this time in my life where I’m not tied to anything. 

Where do you see yourself in twenty years’ time?

I’d be forty seven so I guess the typical answer would look something like being married with a few kids maybe. I don’t worry too much about those things though. I’d really like to have published a book by then and to be living by a lake somewhere. A family would be a huge bonus…

What’s the biggest challenge you’ve overcome in your career so far? 

Learning to manage myself as a freelancer and understanding that sometimes you can be your own shitty boss. I’ve had to try and learn when it’s important to switch off, and when it’s important to be working all hours of the day…

One word that sums you up best? 

Thoughtful – it’s the reason I started the blog I guess, I have way too many thoughts and I need to store them somewhere outside of my head.

Read more: Manchester 30UNDER30 2019

Words by admin

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