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30 Under 30 Remi Akande, Entrepeneur & Marketer

Remi is a Manchester born marketer, entrepreneur & influencer.

Whilst studying Law at University, Remi co-founded MCR Fashion Industry a fashion marketing & PR agency which has curated some of the largest seasonal fashion events in the UK, working with household and international names, with the likes of GQ Magazine, The Flannels Group, Armani, Rolls Royce and Topshop to name a few.  

Alongside his business as a forward-thinking marketer, Remi has developed successful campaigns and strategies for a number of businesses and brands, including leading marketing for Cheshire’s new £4 Million aesthetic & wellness destination, KLNIK and for the UK’s largest legal profession diversity group, the Black Solicitors Network.

With a keen eye for all things style, Remi regularly shares his personal fashion and style through his growing social media channels and website.

Credit: Tanya Weekes photography[/caption]

 

“I love the spirit of Manchester, they say the only thing we don’t have is a beach, that’s definitely true!”

 

What’s your most significant accomplishment to date?

My most significant accomplishment was balancing business and being a student. It was a real challenge to manage time and find that work, life and study balance. I think work-life balance, is different for everybody, and finding a cadence that works not only for the people around you, family & friends but also, and probably more importantly, for yourself. I found myself working to the ground, putting in 60 or 80 hours a week to make sure everything would balance and to be one step ahead in all aspects. When the going gets tough, that’s when most people throw the towel in and walk away. I think sticking to something and never giving up is the truest testament to your character you can have.

Not many people know I have a law degree and a masters qualification! Still a proud achievement I have and always will be grateful for.

Currently, I feel like I am making more accomplishments on a daily basis, progress on a meaningful goal, even just a small win, feels great and is highly motivating.

Who inspires you?

I would have to say my mother is my role model. She inspires and motivates me to grow without any barriers. To me, she is an incredible woman who looks at life as a challenge and wholeheartedly intends to seize the day every day. My mum has looked after me, supported me and guided me in every part of my life. We have been through tough times riddled with hurdles and difficulties, but she has managed to cross them all to because of the amazing and independent person she is. Moving from Sierra Leone, one of the world’s poorest countries to the UK at just the age of 16, she had nothing to her name. Having to work multiple jobs to care for me, whilst taking me to activities like football practice, music rehearsals and drama classes she was always there for me in times of need. As a person, my mum has been the making of me. She is the one person that is always so true, so sure of me and the one person that believes in me and my abilities, she is the person I owe everything to.

What are your goals for 2018?

2018 has been the by the far the best year of my life. Every day has been a blessing and more opportunities continue to come my way. After a tough 2017, I made a pact with myself that this year would be different and I am living out my ambitions. I focused all my efforts on working 24/7/365 and I’m seeing the fruition of the hard work I’m putting in.

This year I’m really finding clarity, suffocating all negativity and all excuses. I have realised how crucial 365 days can be and how you can change your life, using 12 months as a strategic plan for becoming the best you can be, every day setting new goals and trying to be that 1% better than yesterday.

Daily action, irrespective of its size compounds into greater momentum overall. Achieving my specific targets has required constant motion and making informed decisions and adapting my habits. New habits have been the perfect framework to support me along the way, I have realised without good habits you are being controlled by external conditions and your internal world. We can all feel unmotivated from time to time, but my difference this year is staying strong and having a framework of habits to fall back on.

Successful people don’t contemplate giving up or changing their goal but will adjust their route to get there. I believe that enthusiasm is common, but endurance is rare. I’m already thinking well ahead into 2019 and beyond!

For the rest of this year, I’m happy sticking with everything I have outlined for myself and on the 31st December, I know I can sit down and reflect on everything with a smile on my face.

 

 

Where do you see yourself in twenty years’ time?

I love the quote, “Life is what happens when you’re busy making other plans.” When you really think about it, it’s true. I could plan my entire life, right now and fill my calendar to the brim with dates and times and appointments and celebrations. I could plan who I’ll marry, where you will live, and where I’ll be working. I could begin working to make these plans happen. The problem is, life has a spontaneous way of surprising us when we least expect it. You can’t plan to meet someone you’ve never met before. You can’t always plan for failure or success or a change of mind.

One thing I can do is work towards my goals and cultivate my passions, even if we can’t foresee the inevitable uncertainties of life. It’s wonderful to have things in your future worth working towards and accomplishing. The main thing I want to do is simply not to get so caught up in life plans that I truly forget to live. When changes in life come my way, I’ll embrace them and adjust accordingly. When new opportunities arise, I’ll take them, even if they’re not part of the plan.

A consequence of our fast-paced world is that we do not often pause to reflect on our own values and we are never encouraged to share them. So, we end up doing what we “should”. The problem is that we disconnect our actions from our personal values. We typically do not ask ourselves ‘why’ we do what we do. We therefore never really deeply explore what we value and that makes us question what our futures should look like

The reality is that time is finite for all of us, so what we do while we are here matters. I’m thinking deeply about what matters to me and the legacy I want to leave behind. I want to been known for the value I have given the world. I want my work to impact people. I want to make a real difference by allowing others to syphon my advice and be an inspiration for people to become successful in their own pursuits. When you start to think about legacy, you develop an enormous amount of perspective and patience. It’s about the long-term and really treating people with respect and ultimately being happy with being you. It’s about honesty and empathy and self-awareness. It’s about motivation and inspiration and truth. It’s a conversation I think we need more of, I’m living life as a marathon, not a sprint.

In twenty years time when I’m in my 40’s, I still want to feel the same amount of energy, passion and hunger as I do now. So many people in the world are looking for the quick transaction, and making decisions that will benefit them today, Instead, I’ve chosen to go the other route. I’ve chosen extreme patience in the bigger picture to dictate how I behave. I’m not thinking in a 10, 20 or even 30-year timeline. I’m thinking 50–100 years, even when I won’t be here anymore I hope I still continue to inspire others.

How has living/working in Manchester helped you achieve your goals?

I love the spirit of Manchester, they say the only thing we don’t have is a beach, that’s definitely true! So much about Manchester has inspired me. The energy, the history & heritage, the old buildings, the new buildings, the wind, the rain, the sunshine, the music, the nightlife, the food, the factories, the people, the love. We act locally but think globally. There really is no place like here, it keeps me driven!

What advice would you give to your 16-year-old self?

I would remind myself that I am a valuable human being, even if no-one else tells me so. I would tell myself that I have too much to offer to the world to sell myself short or to give myself away cheaply. I would remind myself that I am a worthy person, but I would also tell myself that the only person who can give me more of what I need is myself. I would also give myself the following advice: Treat others with respect, as you have to show respect to be respected and finally, dare to dream big.

 

Our first annual Manchester’s ‘30 Under 30’ highlights young people who are the best of the best in our city. If you’d like to be featured in 2019’s ‘30 Under 30please contact info@amagazine.co.uk.

 

Words by AMAGAZINE

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