Cameron Cairnduff is Creative Director at Little Apple, a marketing consultancy located in Spinningfields, Manchester.
“Manchester is a hub for creativity.”
What’s your most significant accomplishment to date?
I’ve found that success comes from doing things quickly and differently.
In 2013, we launched a social first video production company during a time when brands didn’t even understand what the platforms did or how to use them.
Most recently, I made a vlog about my home called Alderney in the Channel Islands. It’s a tiny island that has faced huge economic issues due to the decline in visitor numbers. I knew that I needed to make a video that would show people why they should visit the island. The video has since been seen over 100k+ times and has encouraged many more people to travel to Alderney.
Who inspires you?
My dad is one of my greatest inspirations. He’s a filmmaker, an incredible storyteller and a true practitioner. I grew up crawling around his TV studios and spent hours watching him edit. Although we never kicked around a football he was always there for me when I needed him.
He’s taught me to work harder and see the differences in people as their strengths.
How has working in Manchester helped you achieve your goals?
Manchester is a hub for creativity. From starting a video production company to working on big commercials, this city has the network and support in place to help anyone achieve what they want to.
What advice would you give to your 16-year-old self?
Always blame yourself.
What are your business goals for 2018?
This year I want to grow my online following so that I can continue to make vlogs about things I care about.
Where do you see yourself in twenty years’ time?
It might sound a bit egotistical but in 20 years I’d like to re-watch all of my vlogs with my family so that they can see what I was like when I was young. I’d also like to be able to help young people achieve their goals.