Paul Bailey, Antonio Giansante and David Newton are the founders of BGN, a creative, branding and graphic design agency.
“For a startup to succeed in today’s climate, they must…understand the ways the business world is changing and embrace that change, along with connecting on an emotional level with their customers.”
BGN is a brand-led strategic design agency where every piece of branding, design and digital work that they produce is grounded in research and strategy, informed by the years of experience they share and executed to transform their clients’ bottom line. Blending skillsets in client services, strategy, and design, they set about building an agency whose process is built upon equal parts thinking and doing.
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What makes Manchester a great place to start a business?
Manchester is the focus point of the North and we’re proud to be a part of the great creative and tech scene here. It’s in part because of this that Manchester is great for attracting top talent. Also, being just 2 hours from London by train and having an international airport enables us to service clients from across the world.
What makes a great startup in 2018?
For a startup to succeed in today’s climate, they must: have a clear understanding of why they exist, set clear business goals, understand the ways the business world is changing and embrace that change, along with connecting on an emotional level with their customers.
What inspired you to start the business?
We realised that many companies in our sector are run by creatives and techies who don’t understand, or want to understand, the running of a business. All three of us always wanted to run our own agency and were all in agreement on how it should be run. We believe in brand identity and how that can make a difference to businesses and champion brand conversations into the boardroom.
What makes your business stand out from the crowd?
We are pink. We are bold. We’re brand-led and business focused, and we believe that our design and development work speaks for itself. What’s different about BGN is that we have the structure and expertise of a big agency, so our clients benefit from direct access to a senior team but in a boutique-sized agency.
What surprised you the most when setting up your business?
We weren’t expecting how open other businesses would be about giving us advice and talking about what they’d done wrong in the past, allowing us to avoid making some of the mistakes they had made. We were also surprised by how long our to-do lists get on a daily basis!
What keeps you motivated?
Our families, each other and a desire to be the best.
How does your business help give BACK to Manchester?
As much as we can, we do our best to collaborate with other Manchester businesses. We’re also keen to start mentoring high school students to show them that there is a diverse creative sector that they can work in that’s right on their doorstep.
What are your business goals for the next 3 years?
We want to double the size of our current team, continue to be financially successful so we can reward the team for their hard work, and hopefully win some major design awards as BGN. We’d love to move to a 4-day working week as well!