The SØWN Story

Grow your brand’s social strategy and digital communications with SOWN agency.

As boutique agencies are booming in tech, marketing and digital across Manchester, one person that stands out from the crowd is Rachel Goalby, founder of social strategy and digital communications agency SOWN.

With over a decade of industry experience, Rachel began her career using analytics and social data to help brands grow. She was then head-hunted to bring her extensive knowledge of the UK market over to Sydney and set up a social media department at media strategy agency, Blue 449. Whilst there, she worked with some of the biggest global brands including Nike Europe, Condé Nast and Benefit Cosmetics. It was the influence of Blue 449’s founder John Preston that inspired her to strike out and set up her own company.

In 2015, Rachel decided to make the most of her expertise and the knowledge that she’d soaked up in Sydney and start SOWN. Determined to be a force of digital marketing in Manchester, Rachel sees boutique agencies as the future of the city. In an industry where teams are growing to epic proportions and mission statements are becoming mind-boggling, Rachel is taking it back to the basics. Her agency is made up of a small team that champions a simple message: SOWN is a tool to grow your brand. She and the SØWN team specialise in developing and delivering those big hook ideas that create a consistent presence for her clients.

For Rachel, it’s all about attention to detail. The boutique approach means that she can give her clients her full attention and commit the time day in day out to achieving the results they’re looking for, without losing fees in astronomical overheads. Start-ups wanting to reach specific targets and well-known brands wanting to gain more exposure benefit from the close relationship Rachel and her team establish with their clients. By working closely to create personalised ideas, SOWN are able to make a real impact for their clients’ businesses.

Rachel believes that Manchester is the perfect place to be a female entrepreneur as its home to some of the best tech and creative minds in the UK. 2018 sees her move to new offices in WeWork Spinningfields where she’s striving to create a strong internal culture of success with a team that are passionate about what they do. Here, Rachel is at the heart of the action, helping to grow her clients’ businesses and put the SOWN stamp on the city.

Find out more about SOWN at sownagency.com.

Get in touch with Rachel at rachel@sownagency.com

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